Elevate Guest Experiences with Our Comprehensive Hospitality Staff Training
Master the essential skills to thrive in the luxury boutique hospitality industry
with Dr. Daniel Langer, Executive Professor of Luxury Strategy and Global Leader in Luxury Branding
"Welcome to the BLLA Luxury Academy, a pioneering venture fueled by Équité, embodying our unwavering dedication to education and forward-thinking within the boutique hospitality realm. Our mission is clear: to empower hospitality professionals globally, irrespective of their hotel's star rating, with the knowledge and skills needed to exceed the expectations of today's sophisticated travelers. Join us in elevating the standards of boutique hospitality worldwide."
Frances Kiradjian, Founder & CEO, BLLA Enterprises
“As Co-CEO of BLLA, I am thrilled to bring this important educational program to the world’s true, independent boutique hotels. This close collaboration with ÉquitÉ underscores our commitment to continuous learning and innovation. In an ever-evolving industry, boutique hotels must stay ahead of the curve. Through the BLLA Luxury Academy, we aim to equip hospitality professionals with tools and knowledge designed for all hotel staff, regardless of department. Together, let’s redefine excellence in boutique hospitality.”
ARIELA KIRADJIAN, CO-CEO, BLLA (BOUTIQUE LIFESTYLE LODGING ASSOCIATION)
About BLLA
“Welcome to BLLA – the premier destination for global boutique lifestyle leaders, dedicated to fostering connection, education, and advocacy. As pioneers in forecasting the boutique movement, our network has evolved to embrace a diverse community of passionate entrepreneurs in the independent boutique hotel sector and beyond. BLLA serves as a dynamic catalyst for trends shaping the future of boutique living, resonating with both discerning travelers and forward-thinking hoteliers alike. Explore the world of boutique lifestyle with us.”
Individual
Corporate
BLLA Luxury Academy for Individuals
BLLA Luxury Academy for Enterprise
“ABILITY TO FUSE RESEARCH CREDIBILITY INTO MEANINGFUL AND ACTIONABLE BUSINESS INSIGHTS.
ÉQUITÉ’S DELIVERY WAS ALSO STANDOUT – INCREDIBLY GENUINE.”
“HAVING WORKED WITH DANIEL FOR MANY YEARS AND KNOWING HIS EXPERTISE IN LUXURY AND
BRAND EQUITY, EVERY BRAND WILL BE IN GOOD HANDS WITH ÉQUITÉ.”
Course Modules
Click below to get a preview of the course content:
- How to create a luxury experience and what the brand story should be about
- What demographic is most important to capture today for future relevance
- What is the most important factor when defining one’s brand
- What is the new way luxury consumers gain inspiration
- What provides a perception shift for a product
- Where customers get most of their information about a brand
- Essentials to managing a luxury brand
- Creating the best brand experiences
- What luxury companies fail to realize with top level clientele
- How a luxury memory in luxury is created
- What you won’t find in the top 100 brands in the world, in terms of valuation
- The ability to innovate and influence
- The most critical drivers for creation of extreme value
- What happens if a brand story is not well-defined
- What are limiting factors in luxury
- Influence how people see a category to create extreme value
What you will learn:
- Definitions of Luxury
- How Luxury Clientele stays loyal to a brand
- What can cause a client to break up with a luxury brand
- What breaking up with a brand is exactly the same as
- Analyzing Luxury Managers Intuition
- Luxury purchases in the digital realm
- What are luxury drivers
- The 4 dimensions of difficulty in luxury
- The single biggest opportunity for a luxury brand
- What Luxury pricing is the reflection of
- What not to ask in the luxury sales process
- Critical elements to selling luxury
- Ideal outcome in selling luxury
- Outcome of doing things right in the luxury process
- How Luxury companies can create loyal customers
- Why cultural capital is so important and the main gatekeeper
- How to “price differently”
- Downside of luxury discounting and the effects of pricing your brand too low
- If price defines the relationship between supply and demand
- Why pricing often determines the relationship between brand and customer
- What is the luxury index and what it helps you analyze
- What Gen Z means to many luxury brands
- When Gen Z will be the #1 customer group of luxury brands
- What Gen Z will become to luxury brands
- What luxury clients today want today
- What luxury buyers need as the world becomes more complex
- Preferred option when analyzing a luxury brands market position
- The increasing power of Social Listening technology
- Luxury purchase decisions made through a digital journey
- What luxury brands should be remembered for
- What is most critical for brands to be successful in the luxury marketplace
- The Changing Landscape of Boutique Hotels
- The Challenge of Creating Extraordinary Experiences
- The Paradox of Hospitality Brands
- The Impact of Exceptional Service
- The Narrative of Hospitality Experiences
- Challenges with Brand Storytelling
- Critical Factors for Influencing Guest Experience
- The Importance of Team Effort in Creating Loyalty
- The Critical Need for Employee Training
- The Power of Brand Storytelling
- Curating the Customer Journey
- Creating Positive Memories for Guests
- The Element of Surprise
- The Power of Gestures
- The Human Factor
- Introduction to Emotional Hospitality
- The Check-in Experience
- The Importance of Understanding Emotional Triggers
- Personalization and Guest Preferences
- Enhancing Guest Interactions Throughout the Stay
- Communication Preferences and Guest Engagement
- The Power of Yes Principle
- Feedback and Continuous Improvement
- Personalized Care
- Creating Value
- Unforgettable Experiences
- Adapting to Changing Needs
- Interacting with Guests
- Key to Customer Loyalty
- Introduction to Brand Storytelling
- Challenges of Differentiation
- The Importance of Brand Story
- Criterial for a Good Brand Story
- Creating a Unique Brand Story
- Examples of Great Brand Stories
- Translating BrandStory into Experience
- Filtering the Essence of Your Brand
- Describing Your Brand Story Emotionally
- Delivering on the Brand Promise
- The Reality of Brand Stories
Led by Dr. Daniel Langer
He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.
